Origami helps companies improve, grow and create lasting change, while supporting the teams running the business.

Since 2017, Origami has supported founders, owners, leaders and their teams, to help them think differently about what they have to work with and create change that lasts.

Select engagements:


2022-2023
Advisors to CMO

“Origami helped us analyse our global content operation, identify and prioritize key opportunities, and recruit the right talent to make those changes come to life.”

Gillian Gorman Round,
CMO

Sector
Art
Luxury

Practice areas
Strategy
Ecommerce
Design 
Creative
Marketing
Customer Experience
Executive Search


2021-2022
Advisors to Owner
and engagement with portfolio company GNC

“Origami brought genuine strategic insight…and invaluable execution. I would recommend Origami to anyone who is not a competitor.”

Yong Kai Wong,
Managing Director

Sector
Retail
Health

Practice areas
Strategy
Ecommerce
Design 
Creative
Marketing
Customer Experience


2018-2020
Advisors to Founder/CEO

“Origami’s strategy and operating expertise helped us clarify our thinking, improve our execution and realize our goals. Origami is the GOAT.”

Gwyneth Paltrow,
Founder & CEO

Sector
Beauty
Fashion
Wellness

Practice areas
Strategy
Corporate Structure
Design 
Creative
Marketing
Customer Experience
Partnerships


2020-2021
Advisors to President

“Origami was a true partner, as passionate about our business and our success as we were. Thanks to Origami’s unparalleled level of experience, talent, and expertise, we achieved our goals and grew as a company.”

Marc Szafran,
President

Sector
Home Furnishings

Practice areas
Strategy
Ecommerce
Customer Experience
Creative
Design
Marketing


2017-ongoing
Advisors to Founder/CEO

“Origami’s been our trusted partner over the years to help us reimagine and evolve our brand, our business and our customer experience.”

Sandra Oh Lin,
Founder & CEO

Sector
Direct-to-consumer

Practice areas
Strategy
Customer Experience
Organizational Structure
Creative
Design
Marketing


2017-2021
Advisors to COO & CEO

“Origami unlocked new opportunities for us to engage with a class of customers every brand dreams of reaching.”

Kedar Deshpande,
CEO

Sector
Retail

Practice areas
Strategy
Ecommerce
Creative Operations
Customer Experience
Creative & Design
Marketing
Partnerships
PR


Sectors

Art & Luxury
Manufacturing 
Retail
Health
Media
Hospitality
Government 
Politics

Clients

Bed Bath & Beyond
Christie’s
Citic Capital
Ebay
Elysium Health
F. Schumacher & Co.
Goop
GNC
Herman Miller Retail
Holly Hunt
Hubble Contacts
Il Buco Family
KiwiCo
Knoll
Rethink Foods
Selldorf Architects
Seliger Studios
Tecovas
The Paris Review
US Mobile
Waterworks
Zappos


Origami partners with company leadership to analyze and reimagine the existing assets of a business — its brand, capabilities, and team — to find actionable opportunities to create change.

To implement, we then partner with management and the run the business team to assemble a cross-functional task force to execute the strategy and stand up an operating model for lasting change.


Our methodology

Audit
Analyze the business, its assets and capabilities.

Identify
Identify key opportunities for strategic expansion.

Implement Task Force
Execute cross-functionally, augmented by Origami.

Transition
Transition program ownership for lasting change.


Extensive capabilities

Origami provides leadership and operating expertise from strategy through implementation and the necessary capacity to resource initiatives to support the run the business team.


Practice areas

Origami’s change-the-business advisory addresses opportunities from brand to corporate structure across a range of consumer-facing industries.

Some examples:


Leadership

Jed Alpert is President of Origami, a technology founder, software executive and attorney. Prior to Origami he led the largest and fastest growing division of the NASDAQ listed company which acquired the business he founded. He has closed and integrated over 20 acquisitions and led due diligence and integration planning.

Kirk Larson is General Counsel of Origami and advises on corporate issues. He is an experienced mergers and acquisitions executive, with nearly all of his career in-house at technology companies. He worked with Jed Alpert as General Counsel of a NASDAQ listed company that grew via acquisitions. Prior to Origami, he led Corporate Development for a PE-backed international software company. 

Josh Liberson founded Origami in 2017 to help brands improve customer experience by operating cross-functionally. In 2001 he founded a design company, helicopter, which was acquired in 2011 by Kleiner-backed One Kings Lane where he built and co-led a best-in-class creative and social team encompassing all aspects of the customer experience.


Origami is a change-the-business advisory. We help companies improve, grow and create lasting change, while supporting the teams running-the-business.

To learn more, email [email protected]